My name is Alexandra Siegel, and I am the founder and creative force behind EditCove. My extensive 11-year journey in video production and digital media has taken me through various industries, each enriching my expertise and shaping my creative vision.
My career in advertising, where I initially honed my skills, involved working with Boston’s top agencies, Hill Holliday and Mullenlowe. It was here that I contributed to campaigns for prominent brands like Royal Caribbean, Papyrus, JetBlue Airways, Burger King, Dunkin Donuts, and Harley Davidson, learning the nuances of brand storytelling and consumer engagement.
Beyond advertising, my professional path led me to collaborations with news organizations such as WGBH, providing a different perspective and set of challenges. My versatility also allowed me to contribute effectively in corporate, medical, and government sectors, showcasing my ability to adapt to diverse media needs.
Parallel to these roles, my entrepreneurial spirit thrived through freelance projects, where I offered unique and tailored media solutions to my personal clientele. This aspect of my career has always been a testament to my commitment to creativity and personal client engagement.
